TuttoFood Milano
TUTTOFOOD Milano, one of Europe’s leading food industry trade fairs, needed a renewed visual identity to reflect its new phase under Fiere di Parma and reinforce Milan’s role as a global food capital. We developed an integrated brand system starting from the logo redesign and extending across the entire event experience. The visual concept—centered on origami as a metaphor for transformation and creativity—translated the richness of the food sector into a contemporary language. From the iconic Milan rooftop key visual to signage, city activations, and digital communication, the identity turned TUTTOFOOD into an immersive platform where business, culture, and lifestyle meet.
Task
We designed a complete identity system for TUTTOFOOD Milano 2025, redefining the logo and building a visual language inspired by origami as a symbol of transformation and creativity. The concept was applied across signage, booths, OOH and digital assets, creating a coherent experience connecting the fairgrounds, the city, and the event’s global audience.
English 
Italian