Toschi. Lemoncello

Following the redesign of Toschi’s corporate identity, Qreactive extended the new visual system to the Limoncello and Limoncello Zero product lines. The objective was to create a cohesive identity capable of expressing both authenticity and modernity while enhancing shelf impact. Inspired by Southern Italian ceramics and the vibrant tones of lemons, the design combines refined decorative elements with a clean and contemporary layout. The two variants are unified by a strong visual language while subtle differences communicate their distinct positioning: the classic version rooted in tradition and the Zero variant aligned with modern lifestyles. The result is a balanced identity that reinforces brand recognition while elevating the perception of quality and versatility.