Toschi. Branding

Toschi partnered with Qreactive to undertake a comprehensive brand identity transformation, aimed at modernizing the company’s image while preserving its strong heritage. The project began with the redesign of the logo and core visual elements, developed in close collaboration with the Toschi family to ensure alignment with the brand’s values. At the heart of the new identity lies the concept “Spirito e dolcezza”, a unifying narrative that reflects the dual nature of the brand—its expertise in both liqueurs and sweet products. This concept was extended across all product lines and communication channels, creating a cohesive and recognizable brand system. The new visual language was applied to packaging, digital platforms, and trade materials, ensuring consistency and strengthening Toschi’s positioning both in Italy and internationally.