Schär. Branding

Schär partnered with Qreactive to lead a global rebranding project aimed at redefining the brand’s positioning and visual identity. The new concept, “Gluten-free for everyone,” marked a strategic shift from a niche, medically perceived product to a more inclusive and lifestyle-oriented brand. The visual system was redesigned to unify the Dr. Schär and Bontà d’Italia lines across international markets, ensuring consistency while enhancing appeal. Packaging moved away from a clinical aesthetic toward a more gourmet and emotional language, making the products more attractive to a broader audience. This approach was extended across multiple product lines, including Curvies and Smilk, each tailored to different targets while maintaining a cohesive brand identity.