Rodolfi. Parola di Pomodoro
The launch of Rodolfi Mansueto’s new advertising campaign marks another step in the company’s ongoing rebranding strategy initiated with the new positioning and brand identity, the revamped packaging, the social media strategy/managemnt and content creation, building for an even stronger market presence.
Task
The concept takes viewers on a journey through the landscape depicted in the new Rodolfi 1896 logo — a visual narrative that tells the story of the brand’s origins, its territory, and its evolution throughout the twentieth century up to today. Then, as now, the Tomato speaks through the quality, care, and craftsmanship of Rodolfi.
“Rodolfi’s commercial Ti Svelo un Segreto proudly received two prestigious honors: the Media Key Venice Award – Winner ‘Healthy Spot’ – and the Mediastars Special Stars 2024.”
“Ti Svelo un Segreto | Il Mio Segreto è Rodolfi | Parola di Pomodoro.”
“Let Me Tell You a Secret | My Secret is Rodolfi | Word of the Tomato.”
Talk to creatives, strategists, and makers.
With us, you get a team built to deliver. Simple, sharp, and always ahead.
English 
Italian