Roadhouse. Gusta e Vinci
Roadhouse asked us to create a game mechanic that could promote the new Buckets menu while reinforcing the brand’s family-friendly and convivial spirit around Father’s Day. Starting from this brief, we developed “Gusta e Vinci,” turning a simple promotional need into a full campaign concept. We designed the activation strategy, visual language, and communication system, building a cheerful experience that connected food, play, and family sharing. From scratch cards and placemats to in-store posters and digital content, every touchpoint worked together to transform the promotion into an engaging brand experience across restaurants and online channels.
Task
We developed the game concept behind Roadhouse’s Father’s Day promotion, transforming the brief into “Gusta e Vinci,” a complete activation built to support Bucket sales. We then created the visual identity and campaign materials across in-store and digital touchpoints, delivering a coherent experience designed to drive engagement, visibility, and participation.
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