Rigoni di Asiago. Le Frollette

Rigoni di Asiago partnered with Qreactive to design the packaging for Frollette with Nocciolata, a ready-to-eat cookie range created to extend the brand’s iconic spread into a new consumption occasion. The challenge was to balance indulgence and naturalness while maintaining coherence with the Nocciolata brand identity. We developed a packaging system capable of highlighting ingredient quality, strengthening shelf visibility, and clearly differentiating the Classic and White variants. Designed with international markets in mind, the visual language ensures clarity, adaptability, and consistency across different cultural and linguistic contexts while reinforcing Rigoni di Asiago’s premium organic positioning.