Rigoni di Asiago. Nocciolata Crêpes
Rigoni di Asiago partnered with Qreactive to design the packaging for its Nocciolata Crêpes, a product conceived to extend the brand’s organic and premium positioning into a ready-to-enjoy indulgent format. The challenge was to create a distinctive visual identity able to communicate both the product’s rich taste experience and Rigoni’s commitment to natural ingredients and quality. Through a careful balance of appetite appeal, ingredient storytelling, and clear graphic hierarchy, we developed a packaging design that highlights the sensory promise of the product while staying consistent with the brand’s organic values and premium positioning.
Task
We designed the packaging identity for Rigoni di Asiago’s Nocciolata Crêpes, developing a visual system that emphasizes ingredient quality and indulgence while remaining consistent with the brand’s organic positioning. From concept exploration to final artwork, the design was built to maximize shelf impact and product appeal.