Pepino. Packaging

Gelati Pepino 1884 partnered with Qreactive to develop the packaging design for its Pepino Gelati BIO line. The project aimed to create a distinctive visual identity capable of standing out in the competitive ice cream market while celebrating the brand’s historic roots in Turin. Inspired by the city’s confectionery heritage, the design draws references from early twentieth-century Art Nouveau travel posters, translating this aesthetic into elegant lettering and refined graphic elements. The result is a packaging system that combines heritage and contemporary appeal, strengthening Pepino’s positioning while telling the story of Turin’s artisanal gelato tradition.