Oronero

Sirea partnered with Qreactive to refresh the visual identity of Oronero, its premium licorice brand. The project focused on strengthening brand recognition while reinforcing the product’s positioning within the high-quality confectionery segment. We began by redesigning the logo, modernizing its appearance while preserving the essence of the brand. A cohesive graphic identity was then developed to unify the entire product range. The packaging design, available in both paper and metal formats, uses a distinctive black and gold color palette to convey elegance, quality, and premium appeal, helping Oronero stand out within the competitive confectionery market.