Motta. Girella

Motta partnered with Qreactive to refresh the packaging of its iconic Girella, enhancing its cocoa-based identity and reinforcing its distinctive character on shelf. The project began with an in-depth analysis of the brand’s heritage and product features, leading to the development of a bold and engaging visual concept. The headline “Un vortice di cacao unico e irresistibile!” became the central narrative element, emphasizing the product’s indulgent nature. Alongside the restyling, a new variant was introduced, featuring crunchy hazelnut granules on the chocolate coating. To support this innovation, we developed the name “Granella”, clearly communicating the product’s key differentiator. The final result is a packaging system that strengthens brand recognition while enhancing product appeal and innovation.