Loriana. Italian Bakery
Loriana – Italian Bakery (a Valsoia S.p.A. brand) engaged us to reposition the brand for international growth. Starting from an international packaging redesign, the objective was to unify the identity, raise shelf impact, and equip EU and U.S. markets with consistent formats—culminating in a dedicated export brand book for marketing, trade, and communication teams. The project was developed in close coordination between Qreactive in Italy and Q&Q Group in New York, ensuring alignment across European and U.S. markets.
Task
We delivered a full, coherent brand system: a hand-crafted stamp mark, a modular packaging architecture with transparent windows, color coding, and clear call-outs to boost visibility and comprehension at shelf. We then built the trade and retail toolkit (roll-ups, floor displays, shelf stoppers, B2B sales folder), established OOH/advertising guidelines, and defined digital/social templates, consolidating everything into an export brand book. This strategy improved recall and enabled rollout across international stores and markets, supporting retail penetration.
English 
Italian