Lormar

Lormar partnered with Qreactive to strengthen its brand identity and communication strategy. The project focused on simplifying the way the brand presents its products while reinforcing its positioning in the lingerie market. A new concept and payoff were developed to communicate the brand’s values more clearly to modern women. The work included packaging redesign, visual communication materials, and a dedicated project for the Sollievo product line. Through integrated communication and in-store initiatives, the brand achieved increased product placement and strong sell-in performance.