Greengage

Bontal partnered with Qreactive to develop the identity and spatial concept for Greengage, its first directly operated coffee shop in Parma. The project aimed to create a contemporary environment capable of welcoming different types of customers, from those looking for a quick coffee to those who want to relax or enjoy a drink on the go. Starting from an in-depth analysis of the target audience, we developed a visual and experiential language designed to communicate Greengage’s modern approach to coffee culture. The resulting space creates an emotional journey that connects the brand with its audience through simple and engaging storytelling.