Foodlab. Branding

Foodlab partnered with Qreactive to redesign its corporate identity, starting from the creation of a new logo capable of expressing the brand’s values and its strong connection with quality food traditions. After an in-depth analysis of the brand identity, we developed a visual solution that combines organic shapes and clean graphic lines to evoke both the natural environment and the company’s expertise in premium seafood products. The new identity was then applied across corporate tools and communication materials, creating a consistent and recognizable brand image capable of supporting Foodlab’s positioning in the Italian food market.