Emiliana Gourmet

Emiliana Gourmet partnered with Qreactive to strengthen its brand identity and digital presence while supporting the transition from the former “Reggiana” name to the new Emiliana Gourmet brand. The project began with the design of a new website focused on usability and storytelling, highlighting the company’s connection to traditional Italian cuisine and the quality of its ingredients. Inspired by Caravaggesque visual aesthetics, the photography and art direction emphasize the authenticity of pasta and its ingredients. The project also included the development and production of a TV advertising campaign celebrating the brand’s evolution under the claim “Preserve the Past, Savor the Future.”