Doria. Semplicissimi

Qreactive redesigned the visual identity of Doria’s “Semplicissimi” range to better express the balance between taste and wellness. The project started with a refreshed logo and extended into a complete packaging system across sweet, snack, and cracker categories. The design emphasizes simplicity, clarity of ingredients, and a homemade feel, making the products more relatable and easy to understand. The result is a cohesive range that communicates authenticity and enhances shelf readability.