Doria. Dorè

Doria partnered with Qreactive to relaunch its Doricrem product under a new identity, Dorè. The project aimed to reposition the product as a strong and recognizable player in the market. The new naming marked a clear strategic shift, supported by a packaging design that expresses modernity and playfulness. The result is a distinctive visual identity that enhances shelf impact and clearly communicates the product’s renewed positioning.