Doria. Bucaneve

Doria collaborated with Qreactive to extend the Bucaneve line with new variants designed to compete in a highly saturated market. The project focused on defining a strong and distinctive unique selling proposition based on the balance between indulgence and authenticity. The new packaging preserves the core identity of the original product while introducing elements that highlight the specific features of each variant. The result is a coherent extension that strengthens brand recognition and enhances competitiveness.