Del Monte. Pineapple Crush

Del Monte partnered with Qreactive to develop the advertising campaign for Pineapple Crush, a new beverage designed to capture the freshness and energy of the brand’s pineapple heritage. The campaign centered around impactful press installations in the Milan subway network, where the playful headline “My New Crush?” invited commuters to discover the product. A bold and contemporary visual style was used to create immediate recognition and emotional engagement. To extend the experience beyond the physical environment, a dedicated website accessible via QR code was developed, allowing users to explore the world of Pineapple Crush and interact with the brand in a seamless digital journey.