Del Monte. Fruitini Kids

Del Monte partnered with Qreactive to develop the visual identity and packaging design for Fruitini, a kids’ juice line created to make fruit consumption more fun and engaging. The challenge was to design packaging that could immediately capture children’s attention while reassuring parents about product quality. We created a vibrant and playful visual language built around colorful animal characters, transforming each flavor into a small universe of discovery. Bright palettes, expressive mascots, and clear product cues work together to create a distinctive identity that stands out on shelf and turns fruit into an enjoyable everyday experience for kids.