Coffindustry
Coffindustry partnered with Qreactive to build a strong brand identity capable of entering the competitive coffee market with a distinctive positioning. The project began with a strategic exploration of the brand’s values, leading to the creation of the brand name and logo. From this foundation, we developed a visual identity system designed to communicate quality, discovery, and passion for coffee culture. The packaging for the five coffee references was designed to reflect the central concept of the “Universe of Coffee”, where each product represents a unique world of aromas and experiences. The result is a cohesive identity that expresses Coffindustry’s commitment to exploration, sustainability, and premium coffee quality.
Task
We developed Coffindustry’s brand identity, including naming, logo design, and a visual system that reflects the brand’s values. The project also included the design of packaging for five coffee references inspired by the concept of a “Universe of Coffee”.