CibusTec

Cibus Tec partnered with Qreactive to develop a new creative approach aimed at repositioning the exhibition as a global hub for innovation in food processing technologies. The project focused on translating the event’s pioneering role in the food and beverage technology sector into a distinctive visual identity capable of inspiring new ideas and technological advancements. Through a strong graphic concept, the communication system represents the complexity of a multi-exhibition, multi-phase event while reinforcing its international relevance. The resulting visual language became the manifesto of the event and was applied across all communication tools, from press materials to posters and exhibition stands.