Cibus

Fiere di Parma partnered with Qreactive to develop the creative concept for the 2018 edition of the international food exhibition. The project aimed to highlight the strong connection between the event and the Italian territory, celebrating the cultural and culinary richness of the Food Valley. Starting from the headline “Welcome to Foodland!”, we developed a visual and narrative system capable of transforming the exhibition into a journey through Italy’s gastronomic heritage. Campaign visuals and communication materials echoed the iconic shapes of the Cibus logo, creating a recognizable and engaging visual world that expressed tradition, passion, and innovation in the Italian food industry.