Blancheide

Blancheide partnered with Qreactive to refresh its visual identity and packaging design while preserving the elegance and sophistication associated with the brand. Inspired by the refined world of perfumery and the heritage of Grasse, the project aimed to bring a contemporary aesthetic to Blancheide’s fragrances. The new visual concept revolves around a distinctive palette of pastel colors, with each fragrance represented by a unique shade to enhance recognition and differentiation. The renewed identity combines modern design with timeless elegance, supported by a dedicated photography project that visually expresses the brand’s refined and luxurious character.