Bistefani. Krumiri

Bistefani partnered with Qreactive to refresh its brand image and product range, balancing heritage with a more contemporary and appealing identity. The project included the restyling of the iconic Krumiri line and the development of a new patisserie range with distinctive naming such as Folì, Nuvò, and Delì. The visual system was built to enhance product recognition while introducing a more modern and indulgent aesthetic. The expansion into new segments, including croissants and pain au chocolat, was supported by a coherent visual language that reinforced the brand’s identity across all touchpoints.