Bauli. USA

Bauli partnered with Q&Q Group to develop and activate a comprehensive internationalization strategy for the US market. The project was built as a multi-year marketing plan aimed at supporting both sell-in and sell-out phases. Starting from packaging localization, the strategy expanded into a full communication system including trade marketing tools, events, PR, digital activities, and social media. The plan combined research, activation, and storytelling to introduce Bauli’s heritage to a new audience, involving key stakeholders, retailers, and media, and leveraging collaborations with well-known Italian chefs in the US.