Bauli. Creazioni di Panettone

Bauli asked Qreactive to develop the strategic and visual identity for the new 450 g “Creazioni di Panettone” range, designed to strengthen the brand’s presence in smaller formats with a premium-accessible positioning. Starting from Bauli’s heritage and visual codes, we created a coherent range identity, including naming exploration, sub-brand design, and packaging for the Chocolate & Hazelnut and Cream & Red Berries SKUs. The project translated recipe richness into a distinctive packaging system built around ingredient storytelling, refined graphic hierarchy, and stronger vertical shelf impact, reinforcing brand recognition while appealing to evolving consumption habits.