More than pesto _
Experts in Pesto. Based in the Ligurian region, the home of pesto,
they produced the finest pesto using DOP ingredients.
The aim of the brand is to spread the culture and taste of the Italian culinary mastery to likeminded retail and foodservice operators. Pesto Genovese DOP: The top-level triumph of Ligurian tradition, a good fresh appetizing product to make all your dishes creative and delicious.
Packaging redesign to bring key product up market & to reposition. Create a brand architecture to articulate & clarify each line’s unique selling proposition and positioning in relation to the parent brand and to the competition.