Style your Space
LG Artcool Stylist is a unique and innovative air conditioner that “Style your Space”.
Artcool Stylist has a sophisticated design, Smart Functions and Soft Air Flow capabilities.
Engaging with a trusted product ambassador like Paola Marella. She is an Architect, famous in Italy because conductor on several SKY TV formats and author of best-seller books about home styling and design. Will be online as main testimonial of Artcool Stylist, by the website, social and video chennels. Explaining benefits and advantages in terms of design and functionalities. She can involve professionals designer in some fields events and can launch a contest online where consumers and retailers are both involved.
Social and Web. Facebook Advertising. Buzz Marketing and PR Activities. Delivering Press Office and Promotion Mechanics to influencers. Target: lifestyle, home and luxury, fashion bloggers, interior designers. Maximizing the media exposure of LG Artcool Stylist, Generating buzz and favorable WOM to the consumer target. Inviting Professionals and Opinion Leaders to the Launch Event. Monitoring the Campaign with Analytics. Providing Online Ads/SEM Campaign and Video Concept Strategy and Production.