Yellow is the colour
of gluten free _

Dr. Schär

Europe’s n°1 in Gluten Free
Relaunches in three different marketplace: EU, UK & USA

Qreactive has developed a new creative strategy and iconic packaging design for Dr. Schar, Europe’s favourite in gluten-free, as part of a global packaging relaunch of their brand. We provided a strategic brand direction and unique vision along Dr. Schar and Bontà d’Italia lines for a global unification of all the product on three different marketplace: Europe to UK to USA.

Our design underlines the storytelling of the brand, adding emotion, a home-made atmosphere and an artisan look-and-feel behind both products and brand, giving “human touch” on packagings, bringing a foody style aiming to capture consumers attention and moving away from its previous medical look.