Target &

Who do you need to talk to?
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Personas & Communities

Who are we talking to? What do the target feel about the category, the brand, the product, the company and the competition? What do we want the target to feel or perceive at the end of the project? What do we want the target to do? Where are we driving the target? Why should the audience care about the positioning? How should we communicate with the consumer? Tone, voice.

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