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From Strategy to Creativity

Integrated project management also considers creative first. Creative decisions drive strategy and the strategy is a creative choice.

Plan Everything

With an iterative project management approach, you plan for what you are going to deliver for each iteration. You start a project, work on it for a bit, get a working prototype going. You review what works in the prototype, test it out and measure how well its working, then you repeat this process to create incremental improvements, through more rounds of prototyping and review.

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